In today’s world, creating an online presence is essential to the overall success of your business. No matter your products and services, not having an online presence can be disadvantageous to a business’s overall brand, reputation, and revenue. In today’s world, over 91 percent of consumers check online for local goods and services before they take a decision to purchase goods and services.
Below are five (5) essential reasons why you need a website:
1. Your Customers Expect You to Have One
Eight out of ten customers expect companies to provide online content about their business on some form of digital property, and more than half head straight to the company’s website for product and service information.
If you do not have a website for your company in today era, customers may look elsewhere.
2. Your Competitors All Have Company Websites.
Customers mostly start their buying journey with research and recommendations from friends and social network connections.
Research has proven that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to a recent report.
So if you are not staying competitive with your competition, you are giving your customers a reason to buy from another company.
3. No Closing Time Again
Offices and shops have a closing time, the website does not. Having a company website or e-commerce store means that you can sell products all the time — not simply between 8:00 a.m. and 5:00 p.m.
An online store can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography. Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream.
Combining your website with marketing tools, like email marketing, helps you reach new customers and generate more income.
4. You Will Show Up In Google Search Results.
Consider this: 81 percent of customers perform online research before making a purchase. That means they go to Google or any other search engine and type in one or more keywords, like “best leather bags” or, if they know what they want, “handcrafted Ghanaian leather women’s bags in Ghana”.
If you do not have a website for your company, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.
Long-tail keywords, meta descriptions, and titles are just some of the things you can customize on your site to improve your search engine optimization (SEO).
5. Showcase Your Products and Services.
You can display your products or services in detail with beautiful images, short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.